Over time, with growing demand for work lifts and platforms, Genie expanded operations and established itself in new markets. Since then, products such as man-lifts, stick booms, articulated booms, light towers, and telehandlers have been added to the Genie® product line.

During the years following the sale, due to its strength and reputation in the marketplace, it was determined to maintain the Genie® brand within the Terex Aerial Work Platforms (AWP) segment of Terex. Hence, all Genie® machines continue to be sold under the Genie® brand.

Genie is dedicated to minimizing waste, improving quality, listening to their customers, and providing outstanding support long after the sale. These strategies have made Genie a trusted brand for decades, and they’re helping us break new ground today.