How Hugg & Hall is Meeting Toyota Standards Through ASEC Certification

 How Hugg & Hall is Meeting Toyota Standards Through ASEC Certification

Members of the Hugg & Hall El Dorado, Ark., branch proudly accepting their ASEC certification

In order to comply with the stringent requirements that Toyota expects of their dealers, Hugg & Hall Equipment Company (Hugg & Hall) is implementing some changes to their aesthetic and parts and service processes. 

Toyota requires that their dealers abide by the After Sales Service Evaluation & Certification (ASEC) program. ASEC is Toyota’s method of promoting their organizational philosophy of kaizen. Kaizen is a philosophy which encourages continuous improvement in small steps throughout all members of an organization. 

The ASEC program promotes Toyota’s concept of providing improved operational quality and excellent customer service through accuracy, caring and trust throughout the entire dealer network. Basically, ASEC is a method of differentiating the brand from competitors by expecting dealers to consistently deliver high quality service and steady operational procedures that align with Toyota’s standards. 

Recently, Tracey Gibbs, Corporate Parts Manager at Hugg & Hall, spoke on some of the changes the company is implementing and why they are important to the entire organization. 

“Hugg & Hall has implemented the ASEC program in two of our branches so far this year, Oklahoma City and El Dorado,” said Gibbs. “The third branch, Springdale, will be certified in October. ASEC has given us a whole new culture that puts us at a higher level of professionalism. From our Parts warehouses, to Service shops and vehicles, and to our facilities, we have become more organized, productive and efficient for our customers.”

Many of the changes involves ensuring that shops and warehouses are organized and labeled to ASEC standards. See some examples below: 

How Hugg & Hall is Meeting Toyota Standards Through ASEC Certification How Hugg & Hall is Meeting Toyota Standards Through ASEC Certification How Hugg & Hall is Meeting Toyota Standards Through ASEC Certification How Hugg & Hall is Meeting Toyota Standards Through ASEC Certification

Hugg & Hall is proud to have met the high standards of Toyota in two of their branches, already, and looks forward to successfully attaining ASEC certification at more branches, in the future. 

Members of the Hugg & Hall OKC branch proudly accepting their ASEC certification

Members of the Hugg & Hall OKC branch proudly accepting their ASEC certification


Hugg & Hall Equipment Company is a comprehensive equipment provider offering services and expertise in the rental, sales, parts and service markets. The company offers a wide variety of equipment options for rent and purchase, including: material handling equipment (forklifts, pallet jacks, etc.), heavy equipment, mobile elevating work platforms (boom lifts, scissor lifts), air compressors, generators and more. Hugg & Hall Equipment Company offers industry-leading equipment brands for purchase or rental, like: Toyota, Bobcat, Crown, Volvo, Taylor, Doosan, JLG and others. With value-added services and a focus on their customers, Hugg & Hall Equipment Company is the one-stop shop for every construction and industrial equipment need.