Monthly Archives: February 2024

Employee Spotlight: Michelle Mortensen

Michelle Mortensen in her home office. Say hello to Michelle Mortensen, Accounts Receivable Lead based out of Alabama! 

Michelle’s Time at Hugg & Hall 

Michelle has been at Hugg & Hall for almost three years. Her day-to-day includes billing, reviewing credit applications, and handling collections and reports. 

Michelle was made for the analytical work of AR. She said, “I really like building reports and numbers, and my favorite thing about my job is that I’m always learning something new.”

However, she’s not just a numbers person. Michelle also does customer service, interacting with customers and helping answer their questions. She’s a problem-solver and loves speaking with our customers. 

During her first year at Hugg & Hall, Michelle witnessed a cyberattack that briefly took down Hugg & Hall’s web infrastructure. She said that “Everyone came together after the cyberattack. That’s one of my favorite memories of working here. Even though it was a difficult time, everyone worked together to get us back up and going.”


More About Michelle

Michelle was born and raised in Mobile, Alabama. After living in Little Rock, AR for several years, she made the decision to move back to be closer to family. She now lives in Birmingham, Alabama and works from home. 

Outside of work, you’ll find Michelle spending time with her friends and family. She has four kids, ages 28, 26, and 17 (twins). She’s even expecting her first granddaughter! She said, “We are over-the-moon excited.” 

A busy woman, Michelle also has several hobbies that occupy her time. “I play pickleball, attend church groups, crochet and craft, I read… I’m up for almost anything!” 


Michelle’s Philosophy on Life

We love to hear our employees’ favorite quotes. Michelle’s is a special one that guides her. 

“Do not worry about your life. Who of you by worrying can add a single hour to his life?” 

Many may not know that Michelle’s husband almost passed away in 2020. She says that after that experience, she realized that day-to-day worries aren’t really all that pressing. 

Michelle said, “After that experience, I try not to worry too much.” We admire her positive attitude and her strength of will. 


We want to say thank you to Michelle Mortensen for all her hard work as AR Lead! 


Want to learn more about our awesome employees? Check out our employee spotlights page

Is It Cheaper to Rent or Buy Equipment?


What’s new: Renting equipment can be 2 to 4 times cheaper than financing it. 

What’s the caveat: Financing and purchasing equipment might be the better option for you, depending on what your company does. 

Why it matters: Running a cost-benefit analysis for your company will tell you if renting can save you money in the long run. 


Pros & Cons of Renting & Buying

Is it cheaper to rent or buy equipment? Learn the benefits and pitfalls of each: 

Graphic. Explains whether to rent or buy. Shortened version of what is described in the blog post.

Pros of renting:

    • You’re never stuck with outdated equipment or technology. 
      • Great if your business’s efficiency depends on the latest model of equipment 
    • Less expensive up-front. 
      • No need to find capital for a down payment
      • You’ll have predictable payments without interest
      • Easier to budget for over time
    • Increased flexibility. 
      • You can easily change pieces of equipment with a call to your rental team 
    • Tax deductible.
      • Renting is often 100% tax deductible because it’s an operation expense
    • Fewer maintenance costs. 
      • If something breaks or needs maintenance, you’re usually not on the hook for the cost

 Cons of renting: 

    • Over time, your company might lose money. 
      • If you will use a piece of equipment every day for months or even years, your rental bill might be higher than if you purchased 
    • Zero equity. 
      • You’ll have no potential to make money back at the end of your rental term 
    • Rental terms might be longer than you’ll use the machine. 
      • If you don’t need the equipment, it may sit on the jobsite until the end of your rental term, costing you money and taking up space
    • Specific equipment may not be available when you need it. 

Pros of purchasing:

    • You can make any modifications to your own machine. 
      • Because you can request service whenever you want, you may experience less downtime
    • No terms and contracts with a rental company. 
    • You can sell it at the end of its use.
      • Selling lets you recover some of the cost because you’ve built equity in it
    • You can purchase whatever brand you need or want. 
      • You can be specific about brands and types of equipment, and you won’t have to rely on what a rental company has available

Cons of purchasing:

    • You will have terms and contracts with a finance company, and you’ll owe interest. 
      • Unless you had the capital to pay for the machine outright, you’ll experience both
    • Your monthly payments will be higher compared to monthly rental payments.
    • Your equipment will eventually fall behind technologically. 
      • As newer options hit the market, you’ll have to decide whether to repair and upgrade your equipment or sell it to buy something newer
    • You’re on the hook for all maintenance costs. 
      • Keeping up with PM is vital, and when something inevitably breaks, repairs can be expensive


How to Perform a Cost-Benefit Analysis

To see if renting or buying will be a better investment, focus on 2-3 jobs and the equipment you’d need for each. Pick jobs that you’re more likely to do again, so your estimates will be for the correct equipment. 


  • Estimated rental payments for the machines you’d need 
  • Estimated cost for rental company to transport the equipment 


  • Approximate cost of a new machine 
  • Projected lifespan of a new machine 
  • Estimated cost of maintenance and service over the life of the machine 
  • Estimated cost of transportation and storage
  • Availability of the equipment you want to purchase
  • What financing options are available to you
  • How much capital you can spend on the machine outright
  • Possible other uses for the equipment


  • Time needed
  • How often you’ll need it 
  • Estimated rental payments for the period of use and machines needed
  • Estimated amount of labor saved with either option (ex. for transportation)

Once you’ve got these numbers, you can compare the options to see which will save you the most money.

You might find that certain pieces of equipment will be cheaper to purchase, especially if you will be using the equipment at least 60% of the time. 

Additionally, if you are planning to keep the equipment for several years and won’t have to transport it frequently, you may save money purchasing and maintaining your own equipment. 



Taking the time to perform a cost-benefit analysis will tell you what your best option is. 

So should you rent or buy equipment? While renting will definitely save you money in the short term, you might find that purchasing is best if you plan to keep the equipment for a long time. 

No matter what you choose, Hugg & Hall is here to help! We’ll help you figure out what option is best for you. Contact our rental and sales teams today to speak with one of our equipment specialists.